For those of us who've been lucky enough to take a bite out of the zest of professional photography it's always been a painful internal debate whether or not "instant photography" is a satisfying form of expression.
Todays instants are not quite the polaroid but the smartphone. iPhotography or also known as iphoneography constitutes the definition of instant: quick. The present moment is captured at a glance and a tap. A tap or two more and you have a well rounded image pleasing to the eyes. And the best part? Its mobility. An additional tap and the world inhales it with you.
Quick, easy and feels good. Has the potential to excite and spread like wildfire. You've probably heard its comparison with fast food, which might indeed be an accurate one.
So from an artistic stand point I'm continuing to shy away from using iphotography as a form of expression. That's why I've been sharing my smartphone photography in its rawest sense possible, without the glitter, the filter, purely functional: to show, to point, to remember. With some exceptions.
But I must admit, with each new and beautiful app, with each new release of a better smartphone lens, it's getting harder and harder. And I can't help but be all like "woah that looks pretty-tap-make-prettier-share" as oppose to snap, bath, burn, bath, fix, scan, edit, save, store or snap, snap, snap, delete, snap, plug, upload, wait, wait, edit, save, share.
Again this is one of the reasons why we wanted to create Pikz. To be able to curate photographs that inherently have a more functional usage and to put our own personal emphasis on the context & foreground in which its presented.
Pretty, outside of the context of art, with all its charming mobility the techy-century has to offer, will always be in vogue but its time to also worry about how pretty is displayed across all mediums and find new and exciting ways of consumption, both here & out there.
The photo above was a camera screenshot, sent to my mac, then taken using instagram from my computer screen, then sent back to my laptop, grabbed a screenshot of a section of its full screen view, edited it in photoshop, shared it on path, uploaded it to posterous. Haters gonna hate.